India faces a significant crisis of soil degradation, with 30% of its land severely affected. This leads to a loss of 21 tons of soil per hectare annually and 7.4 crore tons of nutrient loss, costing the economy over ₹6800 Crore each year. This degradation is primarily caused by a lack of beneficial microbial life in the soil, trapping millions of farmers in a cycle of high input costs and diminishing returns. As one farmer noted, "My yields keep dropping, and I'm spending more and more on fertilizers. The soil just doesn't feel alive anymore".
The Soil Culture® aims to reverse this trend. It is a cost-effective, certified organic consortia of Plant Growth-Promoting Rhizobacteria (PGPR).
Soil Culture® works by restoring beneficial microorganisms to the soil, which helps to:
- Decompose organic matter.
- Improve the soil's physical, chemical, and biological properties.
- Increase the availability of essential elements and enhance nutrient recycling.
- Expand root area and stimulate hormone production, leading to robust plant growth.
- Suppress soil-borne diseases and pests.
The company's mission is to help farmers restore soil fertility, boost crop yields, and reduce cultivation costs. The product enables the production of residue-free crops and aids in reducing the use of chemical fertilizers.
The product is priced at just ₹100 per acre, making it a significantly more affordable alternative to traditional chemical fertilizers.
User feedback has highlighted the need for customized products for different soils, crops, and agro-climatic regions. In response, Soil Culture® has developed
- Customized Soil Culture® Kits for specific farming needs.
- Seed treatment versions.
- Kitchen gardening versions.
The product has already been successfully used by over 10,000 farmers in Maharashtra. Farmers who have used Soil Culture® have reported significant savings on chemical fertilizers and observed increases in crop yield and quality. Despite initial skepticism about microbial products taking longer to show results compared to the "quick fix" of chemicals, demonstrating long-term benefits and cost savings has helped overcome this resistance. The low per-acre cost and ease of application were also key drivers for adoption.
For further details or inquiries, you can contact on +91 75077 00055 or avabiosol@gmail.com
