In a world that’s rapidly shifting towards mindful eating and sustainable living, Millets Now stands tall as a trusted Indian brand committed to bringing the goodness of millets to every household. Millets Now is more than just a product line it's a nutritional movement, a brand with a mission, and a link between farmers, food innovators, and families.
What is Millets Now?
Millets Now is a consumer-centric brand offering a wide range of millet-based food products that are nutritious, delicious, and convenient for modern lifestyles. It represents dedication to making millets mainstream by transforming these ancient grains into everyday foods loved by children, adults, and the health-conscious generation.
From school lunchboxes to day to day meal and festive gift hampers, Millets Now has become a go-to brand for those who want food that’s both wholesome and enjoyable.
A Brand Rooted in Purpose
Millets Now was born with a clear goal: to fight malnutrition, revive traditional grains, and support Indian farmers. Each product under the brand is made using millets sourced from thousands of farmers.
The brand is also a strong supporter of rural women entrepreneurs, who are trained and employed in food processing, shaping ladoos by hand, baking cookies, and packaging products.
Every Millets Now product reflects a balance of nutrition, tradition, and innovation.
How We Work with Farmers
At Millets Now, we believe that empowering farmers is central to building a sustainable and nutrition-secure future. Our farmer engagement model is built on trust, technology, and transparency.
1. Farmer Onboarding & Training
We work hand-in-hand with over 7,000 small and marginal farmers, primarily from drought-prone and underdeveloped regions.
Farmers are onboarded through Self-Help Groups (SHGs), Farmer Producer Organizations (FPOs), and local community networks.
We offer comprehensive training and capacity-building sessions covering:
Millet cultivation techniques
Good Agricultural Practices (GAP)
Soil health and pest management
Post-harvest handling and storage
2. Access to Inputs & Advisory
We ensure our farmers have the tools and support they need for success.
- Distribution of biofortified seeds, bio-fertilizers, and other critical inputs
- Access to an AI-powered advisory chatbot that provides real-time, stage-wise support from sowing to harvesting
- All advisory services are available in regional languages to ensure inclusivity and ease of adoption
3. Assured Buyback & Fair Pricing
We safeguard farmer livelihoods through a transparent, risk-reducing procurement model.
- Operate under a contract farming system with pre-agreed pricing
- Ensure timely and fair payments for produce
- Offer performance-based incentives, especially for nutrient-rich varieties like high-iron pearl millet
This omnichannel approach makes Millets Now a pan-India brand, accessible to both urban and rural consumers.
Millets Now is redefining the way India eats. With a powerful blend of nutrition, ethics, and taste, the brand is helping create a healthier, stronger, and more sustainable nation one millet bite at a time. Whether you're a parent, a diabetic, a fitness enthusiast, or a conscious consumer, Millets Now has something for you.
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